Privacy policy

Last Updated: 31st March, 2025

This Privacy Policy explains how Merve Perfumes (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our website, or make a purchase from merveperfumes.com (the “Site”) or otherwise interact with us (collectively, the “Services”). This Policy applies to all users, whether you are a customer, website visitor, or any other individual whose information we collect.

By accessing or using our Services, you agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree with any part of this Privacy Policy, please do not use our Services.

 

1. Governing Law and Jurisdiction

This Privacy Policy and any disputes arising from your use of the Services shall be governed by and construed in accordance with the laws of India. Any legal action or proceedings arising in connection with this Policy shall be subject to the exclusive jurisdiction of the courts located in Mumbai, Maharashtra, India.

 

2. Compliance with Indian Laws

We are committed to complying with applicable Indian data protection regulations, including the Information Technology Act, 2000 and the IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011. Furthermore, we will update our practices and this Policy as necessary to reflect any changes in Indian law, including forthcoming data protection regulations.

 

3. How We Collect and Use Your Personal Information


A. Information We Collect Directly from You

When you interact with our Services, we may collect:

  • Contact Details: Your name, address, phone number, and email.
  • Order Information: Billing and shipping addresses, payment confirmation details, and contact information associated with your order.
  • Account Information: Your username, password, security questions, and related account security information.
  • Customer Support Information: Any additional information you choose to provide when communicating with us.

Note: You may choose not to provide certain information, but this may limit your access to some features of our Services.

B. Information We Collect Automatically

We automatically collect certain information about your interaction with our Services (“Usage Data”). This may include:

  • Device and browser information,
  • Network details such as your IP address,
  • Data on how you navigate and interact with our Site,
  • Information collected via cookies, pixels, and similar tracking technologies.

C. Information from Third Parties

We may also obtain information about you from third parties, such as:

  • Payment processors who collect and process your payment information,
  • Vendors and service providers (including Shopify) who support our Site,
  • Partners and affiliates who assist with marketing and operational services.

Any data obtained from third parties is processed in accordance with this Privacy Policy.

 

4. How We Use Your Personal Information

We use your personal information for purposes including, but not limited to:

  • Providing Products and Services: Processing payments, fulfilling orders, managing your account, arranging shipping, and facilitating returns or exchanges.
  • Communication: Sending notifications regarding your orders, account updates, and customer support.
  • Marketing and Advertising: Sending you promotional communications via email, SMS, or postal mail and displaying personalized advertisements. You can opt out of marketing communications at any time (see Section 8).
  • Security and Fraud Prevention: Monitoring for and investigating any fraudulent or illegal activity.
  • Service Improvement: Analyzing usage data to improve the functionality and performance of our Services.

 

5. Cookies and Tracking Technologies

Like many websites, we use cookies and similar technologies to enhance your experience, remember your preferences, and analyze usage patterns. We refer you to Shopify’s cookie policy (https://www.shopify.com/legal/cookies) for details related to third-party services. In addition:

  • Consent: A cookie consent banner is displayed when you first visit our Site. By continuing to use the Site, you consent to the use of cookies in accordance with this Policy.
  • Impact of Blocking Cookies: Blocking cookies may affect the functionality and performance of our Services.

 

6. Disclosure of Personal Information

We may disclose your personal information to:

  • Service Providers and Vendors: Companies who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, shipping, and fulfillment).
  • Business and Marketing Partners: Partners who help us offer and advertise our products.
  • Affiliates: Other companies within our corporate group.
  • Legal and Regulatory Authorities: In response to legal obligations, such as subpoenas, court orders, or investigations into suspected illegal activities.
  • Business Transactions: In the event of a merger, acquisition, or bankruptcy, where personal data may be transferred as part of the business assets.

For any data transferred outside India, we will ensure that appropriate safeguards are in place in compliance with applicable law.

 

7. Data Retention and Security

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The retention period may vary based on:

  • The nature of your interaction with our Services,
  • Legal or regulatory requirements,
  • Our legitimate business interests.

While we implement industry-standard security measures to protect your personal information, please note that no security system is infallible. We cannot guarantee absolute security of your data in transit or at rest.

 

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Right to Access: Request details of the personal information we hold about you.
  • Right to Correct: Request correction of any inaccurate or incomplete personal information.
  • Right to Delete: Request deletion of your personal information.
  • Right to Restrict Processing: Request that we limit our processing of your data.
  • Right of Portability: Request a copy of your personal information in a structured, machine-readable format.
  • Right to Withdraw Consent: Withdraw your consent for our processing of your personal information where we rely on consent.
  • Right to Appeal: If a request is denied, you may appeal our decision by contacting us.

To exercise these rights, please contact us at the details provided below. We may require additional information to verify your identity before processing your request.

 

9. Children’s Privacy

Our Services are not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe that we have inadvertently collected personal information from a child, please contact us immediately so that we may take appropriate action.

 

10. International Data Transfers

While your personal information may be transferred to and processed in countries outside India, we ensure that such transfers comply with Indian law and that appropriate safeguards are in place to protect your data.

 

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: hello@merveperfumes.com
Address: Sawai Fragrances, Skyline Icon, Andheri - Kurla Rd, Chimatpada, Marol, Andheri East, Mumbai, Maharashtra 400059, India

 

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in response to legal, technical, or operational requirements. When changes are made, we will update the "Last Updated" date at the top of this document and notify you as required by applicable law.

 

Consent

By using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy and any subsequent amendments.